All in for beautiful skin

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***CAMAO develops an integrated ad campaign for Lancaster.*** You can’t miss 365 Cellular Elixier Intense nowadays. CAMAO advertises for the new anti-aging serum in all channels. Center of the campaign is a microsite where you can win a [vacation in a spa resort](http://www.lancaster.de/gewinnspiel/ "Lancaster 365 CEI - Gewinnspiel") or [product samples](http://www.lancaster.de/produktprobe/ "Lancaster 365 CEI - Produktproben"). CAMAO created more actions: print ads, TV spots, Facebook and Google ads. Mobile Specials attract customers via smart phone for the promotion special at Karstadt: free samples and consultation. Retargetings, to get all interested customers even after the end of the campaign, complete the actions. All in for beautiful skin, thanks to CAMAO.