BRILLIANT SUCCESS -  -  -  -  -  ***A striking campaign for the new hair treatment „Nectaya“ from Goldwell.***Nectaya is an ammonia-free, salon-exclusive hair coloring treatment, complete with 92% natural ingredients. As eye-catching as the new nectar-infused color enhancer, are the innovative campaign media, namely a flyer on which a 3D virtual salon makes its home. Magnified touch points even reveal where consumers can experience Nectaya for themselves.