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***A striking campaign for the new hair treatment „Nectaya“ from Goldwell.***Nectaya is an ammonia-free, salon-exclusive hair coloring treatment, complete with 92% natural ingredients. As eye-catching as the new nectar-infused color enhancer, are the innovative campaign media, namely a flyer on which a 3D virtual salon makes its home. Magnified touch points even reveal where consumers can experience Nectaya for themselves.

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