PLAY IT BIG - !(/blog/content/images/2012/09/astor_pretest_6.jpg) - !(/blog/content/images/2012/08/astor_pretest_2.jpg) - !(/blog/content/images/2012/08/astor_pretest_3.jpg) ***CAMAO organizes a pretest for ASTOR’s new mascara. ***Just how long does it take, to find 500 ladies on Facebook who volunteer to test “Play It Big” exclusively before the launch? Even for us the answer came as a surprise: 500 seconds! And even more incredible: 87 percent of the winners filled out and returned the questionnaire and 90 percent of them would recommend “Play It Big” to their friends! A total success. It is even mentioned in the accompanying TV commercial. Extraordinary presentation, an emotional cover letter and a pleasant look: That’s how CAMAO made the launch of “Play it Big” really big.