Servus Mayrhofen - !(/blog/content/images/2014/01/MAB_Referenz_05_590.jpg) ***TV spot for Mayrhofner Bergbahnen. ***CAMAO shows „The perfect holiday experience, that lasts a whole life“ in Mayrhofen’s first TV spot. Like already for the [umbrella campaign](http://www.camao.de/#post-4420 "Winter-Kampagne für Mayrhofen: Der Winter kann kommen") the agency relies on a breathtaking view and proximity to the locals of the alpine destination. They know the indescribable value of living with their families in an area where others spend their holidays. The internationally well-known extreme mountaineer and Mayrhofen’s icon Peter Habeler is one of this locals. He’s the testimonial and speaker and his son skies in the spot. Proximity to each other and to the audience, relaxing chimes and images of breathtaking dimension: [Mayrhofen presents itself authentically on TV](http://www.mayrhofner-bergbahnen.tv/de/100730/berg-action.html?video=7NNGasrhEBY "TV spot for Mayrhofner Bergbahnen"). On air on Servus TV till February 28th.