Tech Talk CMS Sitecore 9.1+ Marketing Category Subscription: Part 1 – The Concept 21. Oktober 2019 An article series by Dirk Schäfauer. As I wrote in my previous blog post An introductory series to Marketing Category Subscription in Sitecore 9.1+ we need a way to get this to work as the preference center does. First, you have to understand what Sitecore wants to accomplish and the approach they choose for this:If you understand that this is a good way to circumvent all the problems to building contact lists which were there before, I think we also should go that way! Okay, here is the plan:I want to offer the contact the possibility to subscribe to marketing categories which can be attached to a manager rootI want to use a global contact list as a base for all the segmented lists to filter the contacts I want to use Double-Opt-In because of GDPR! I want a Sitecore Forms backend where I can select Manager Roots and the global contact listIf any double-opt-in setting is "true" the form should have the ability to get the manager root and a contact list where the contact will be subscribed to, otherwise the contact saves it's preferences every time.I want the possibility to identify the contact to have a similar behavior like the link in an email to the preference centerI want to identify the contact and select it's preferences in the formI want a form that reacts on the behaviors of a known contact with conditions and security concernsCreate the form that looks likes the (customized) preference center, regarding the conditionsI want to have my own Javascript magic in a form (maybe not necessary if you are tricky ;))Security should be always ensured, because no one should have the option to change another ones preferences by entering an email addressNow: Jump from the bridge!!!Okay, requirements, even those of myself, are usually exhausting! But do not fool yourself, even the requirements of customers can sometimes degenerate.There are many things to do. I am still sad that Sitecore does not have its own solution ... or are they waiting for me? 😁 Let's dive deeper in Part 2 – Custom Field to get the Marketing Preferences and the ContactList". Happy concepting DirkThe author Dirk Schäfauer
16. Oktober 2019 An introductory series to Marketing Category Subscription in Sitecore Hey Sitecore crowd! Today I want to talk about leveraging the potential of the EXM preference center for the reverse cause: signing up for marketing categories (i. e. newsletters). Tech Talk CMS Sitecore EXM
08. November 2019 CAMAOs allein zu Haus: Wir coden einen Sprachassistenten „Wer nicht mit der Zeit geht, muss mit der Zeit gehen“. Doch wie geht man als Organisation, als Team strukturell und methodisch statt aktionistisch „mit der Zeit“? In einem internen Entwickler-Workshop sind wir dieser Frage auf den Grund gegangen. Tech Talk Web & App Frameworks
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