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TYROL SUMMERDRIVE

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***Exploring the Alps with BMW and Tirol Marketing.*** High Peaks, steep curves, asphalt as hot as the engine. That’s driving in Tyrol. CAMAO, BMW and Tirol Marketing created a unique mountain experience called [SummerDrive](www.summerdrive-tirol.com "SummerDrive"): An online guide with three exclusive routes through the Tyrolean valleys Zillertal, Ötztal and Seefeld. BMW ConnectedDrive clients can view the routes easily in their GPS. Registered drivers get a TravelDiary including the tours and their highlights. And they get a stampbook for attractive Goodies on the way. The idea for this mobile alpine event and the creation the website – of course – comes from CAMAO. Driving can be so beautiful.

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