VOGUE DRESSED IN CAVALLI - !(/blog/content/images/2012/02/cam-2011-0045-rca_vogueversandtasche-_120216_01.jpg) - !(/blog/content/images/2012/02/cam-2011-0045-rca_vogueversandtasche-_120216_03.jpg) - !(/blog/content/images/2012/02/cam-2011-0045-rca_vogueversandtasche-_120216_02.jpg) ***CAMAO stages the launch of the new luxury fragrance. ***How can Roberto Cavalli’s new fragrance be made famous with a single stroke? Especially among women, whose fashion hearts already rejoice when hearing the designer’s name? Simple: With a transparent mailer in tiger print. In it, we put the VOGUE and a cover letter with a perfume sample. This package is mailed to the 25.000 subscribers of the luxury magazine. New communication is creative, targeted and simple.